Our Company

Today's manufacturers continuously struggle with product proliferation. Product management teams try to identify the best-selling products and eliminate the non-performers, but multiple feature and option choices make this a challenging task.

That's why Emcien created Demand-Driven Product Management (DDPM), so product decision makers can identify the most profitable configurations. Optimizing the product mix and accurately forecasting configurations increases product availability and expands margins, while managing complexity to control costs.

Since 2002, leading manufacturers have relied on Emcien’s powerful DDPM solution to substantially improve their bottom line. Dr. Roy Marsten draws on over a decade of computational optimization, begun when he was a professor at Georgia Institute of Technology. Dr. Marsten sought to answer a critical question posed by product management teams from Marketing and Engineering groups:

What optimized set of configurations captures feature mix demand most efficiently?

DDPM empowers Product managers to:

  • Monitor Feature Trends in real time and identify most popular feature groupings by geography,
  • Optimize Product Offerings by creating standard feature bundles that leverage the highest selling feature groups and eliminate the poorly performing configurations. This ultimately maximizes revenue and margins by increasing product availability and improving sales velocity.
  • Forecast Configurations by feature mix for demand driven SKUs and then provide this forecast to SKU level forecasting applications and supply chain planning tools. This high fidelity forecast improves parts planning and product availability, lowers inventory costs and improves overall supply chain efficiency.

Did You Know?

The word Emcien comes from the formula for Combinatorial Combinations used to compute the possible number of customer orderable combinations. If you offer m features on your product, mCn is the number of ways that customers can select a single configuration, if they are looking for a subset of n features. This number grows at an explosive rate. That's why manufacturers need Emcien's Demand Driven Product Management Solution to find the winning combinations.