Forecast at the Feature Mix and Configuration Level

Every manufacturer already uses some type of technology to forecast demand. Whether it's a spreadsheet, a stand alone forecasting system, or a module in a larger supply chain planning or ERP solution, all these forecasting tools share the same deficiency---they assume fixed stock keeping units or SKUs.

The proliferation of product feature choices has created "demand driven SKUs." Today customers want to mix and match combinations. This results in continually emerging new SKU's caused by new feature choice combinations. Standard forecasting methodologies that do not account for demand driven SKUs will produce very high forecast errors, which creates havoc throughout the supply chain.

Now Emcien's Demand Driven Product Management (DDPM) satisfies a product manager's need to forecast feature mix and map customer demand to marketing packages. Our solution is designed to provide input to existing forecasting, ERP and supply chain planning tools to enable a Demand Driven Supply Chain.

With DDPM it's easy to identify poorly performing configurations and then map the demand for those feature groups to other more popular and profitable configurations. Product managers can finally see groups of features being purchased together and quickly identify profitable bundles or option packages. And they can conduct this analysis across the entire market or by geographic segments, time periods, channels or customer types.

With Emcien's powerful forecasting capabilities you can:

Emcien helps leading manufacturers better match product offerings with demand and reduce non-performing products and supply chain costs. As a direct result, they enjoy more efficient configurations that produce higher sales velocity and happier customers. Review our case studies to learn more or contact us today.