Demand Driven Product Management

Across industries, companies deal with unrelenting pressure to reduce costs in their manufacturing and supply chain operations. Companies offer many configurable products to capture increased market share from competitors. They consequently face three major problems:

Solving the product complexity problem before it is introduced to the supply chain is essential to improving manufacturing and supply chain performance. While companies try to grab market share with a continuously expanding list of configurations, they start to see a disproportional increase in parts inventory to anticipate the non-standard configurations.

Today's manufacturers continuously struggle with product proliferation. Product management teams try to identify the best-selling products and eliminate the non-performers, but multiple feature and option choices make this a challenging task.